ONE WAY Sport
ONE WAY Sport is a Finnish Nordic Sports brand founded 2004, with the headquarter in Vantaa/ Finland. The company has own operations today in Sweden, Germany, Austria, and China. The company has a distribution in 29 countries Worldwide with strong market share in Scandinavia, Russia, Central Europe and North America.
The product offer under the brands ONE WAY and OW contains high-performance products for Cycling, Running and Nordic Sports like carbon cross country skis, boots, carbon poles, Nordic sports textiles for cross country, running and winter sports, Ski roller, Nordic sports eyewear, footwear for running, winter and outdoor activities, bag collection and accessories. The company vision is to be the authentic Nordic Sports brand with the most complete and exciting product offer for Nordic sports and Cycling.
One Way has successfully captured the Nordic Sports trend and has achieved recognition in the market with a top tier product offerings and firmly expanding product portfolio. One Way will be seen in the future as a trendsetter amongst targeted consumer groups such as trendy consumers with healthy living habits and sporty attitude.
One Way has historically delivered strong top line growth, which has been supported by stable expansion of distribution channels to new markets and expansion of product portfolio. One Way has started 10 years ago as a domestic brand for top quality ski poles and evolved as Nordic Sports brand covering four different product segments and 29 markets to date.
• The corporate vision is to provide innovative equipment and training techniques that help customers obtain their Fitness, Wellness and Lifestyle goals
• One Way Sports aims to build an Authentic Sports Brand with brand visibility in all seasons, settings and areas (poles, apparel, accessories, footwear, Cycling)
• One Way Sport strives to be an innovative, design leader with a reputation for excellence in all of its product areas. The market situation is currently very interesting as the company's main competitors are struggling with their businesses
All in all One Way has taken its mission to lift the brand to be number one choice for consumers when dealing with high-quality performance sports gear
The mission of being number one choice for the brand conscious consumers planned to achieve by following the strategic steps nominated by One Way Sports management
• To build a global Nordic World as the home and brand for every Nordic Sports and Cycling enthusiasts
• To follow the product strategy for having the most complete and exciting product offer in Nordic sports and Cycling regime
• Strengthen the Authentic Nordic Sports image which in turn will boost One Way brand