DOMINATION AT THE WORLD CHAMPIONSHIPS
The Biathlon World Championships were a huge success for ONE WAY. The athletes with the bright orange Premio 40 poles from ONE WAY won 14 gold, 9 silver, and 8 bronze medals. By winning almost half of the medals awarded, ONE WAY was the dominant pole brand in Lenzerheide, Switzerland.
The finish at the final mass start of the Biathlon World Championships was symbolic of ONE WAY's success: Norway's Endre Strømsheim raised the Premio 40 poles to the sky and celebrated the first individual gold medal of his career.
Just a few moments later, his team and brand colleague Johannes Thingnes Bø crossed the finish line as bronze medal winner. The finish area was dominated by orange poles on that day as it had been on all the previous events. In fact, the most successful athlete of the World Championships won gold in the sprint, pursuit, and relay, as well as silver in the single mixed relay.
In addition to the Norwegians, the strong French team also made a major contribution to ONE WAY's successful medal tally. Julia Simon won four gold medals in the mixed relay, single mixed relay, relay, and individual race, making her the most successful female athlete at the World Championships. Quentin Fillon Maillet made the ONE WAY statistics shine with a complete set of medals, including gold in the mixed relay, silver in the relay, and bronze in the individual race.
After a rather bumpy start to the winter, Frenchwoman Justine Braisaz-Bouchet confidently secured gold in the sprint followed by bronze in the pursuit and gold in the relay. Oceane Michelon was also part of the French women's world champion relay team and won silver in the mass start at her first World Championships.
Franziska Preuss also boosted the medal tally for ONE WAY by becoming world champion in the pursuit, plus silver in the sprint and bronze in both the mixed relay and single mixed relay. Italy's Tommaso Giacomel celebrated silver in the individual race. The Czech mixed relay team, with Jessica Jislova and Vitezslav Hornig, also surprised everyone with silver while Sweden's Anna Magnusson was delighted to take bronze in the relay.
Norway's Karoline Knotten and Maren Kirkeeide won silver in the relay together. The latter also secured her first individual medal at her World Championships debut with bronze in the mass start, completing ONE WAY's successful World Championships tally.
